<Current situation of overseas development in Facebook pages for businesses and the social application market>

There is a rapid and continuous growth in the use of social media for business and commercial purposes. Facebook, with more than 700 million users worldwide, has been drawing the attention of the marketing and promotions department of most companies due to its pages and their high potential for improving businesses. Companies may set up their own brand or company page and measure their online presence through their page's fans without much effort. Aside from that, Facebook pages is an easy and effective way of connecting with overseas markets at a low cost, as long as the page is managed and monitored properly. Thus, this situation results in the increase in number of companies that utilize Facebook pages as their contact point for global markets.

On the other hand, cooperation between leading Japanese social application platforms and overseas platforms and development companies is not uncommon as each aim to expand to a wider market. This leads to multi-language title releases by Social Application Providers (SAP), that gain an overwhelming number of fans.  

In the social media, continuous support is crucial because it promotes loyalty for the application, improves customer satisfaction, and increases the number of application users. However, financial limitations and other operational shortages prevent companies from providing excellent support, which eventually leads to poor results.

It is for this reason that GaiaX Co.Ltd. decided to expand and add another branch in the Philippines which serves as its multi-language operation center. This caters not only to Japanese clients wishing to expand internationally, but also to international companies looking for an efficient and effective way of monitoring posts and answering inquiries.

	Released documents and images

	Related URLs:
	Social app support: http://solution.gaiax.co.jp/usersupport
	Social Media Page Security (Facebook):
http://solution.gaiax.co.jp/socialmedia/operation/observe
	Facebook Management Service:
http://solution.gaiax.co.jp/socialmedia/operation/cover
	Mobage developer website:
http://developer.dena.jp/mbga/support/overseas/usersupport.html
	
	Copyright 
	© 2011 GaiaXCo.Ltd. All rights reserved.
	GaiaX Co. Ltd. (“GaiaX”)
	Established on: 1999/3/5
	Capital: 100 million yen
	Number of employees: 331
	Head office: 141-0031 KSS Gotanda Bldg, Nishi-Gotanda 1-21-8, Shinagawa-ku, Tokyo, Japan (Reception desk: 6th Floor)
	Web Integration Service: Plan, create and manage of online communities represented by blog and SNS sites
Community Patrol Service (CPS): Monitor the posts and comments on bulletin boards in online communities for safe operation
Facebook Patrol Service: Specialize on Facebook with the provision of CPS
Social Game Support Service: Provide user support for social game/application providers